Second-Draft of a Business Plan: What Should It Contain?(Notes) (Case Study) by Journal of the International Academy for Case Studies

Second-Draft of a Business Plan: What Should It Contain?(Notes) (Case Study)

By Journal of the International Academy for Case Studies

  • Publication Date: 2010-02-01
  • Genre: Law

Book Summary

CASE DESCRIPTION The subject matter of this case addresses the process and critical content elements in preparing business plans. This case would be most appropriate for undergraduate and graduate courses in business plans, new value creation, and entrepreneurship, as a written assignment or a group discussion. The case is designed to be discussed in one to one and one-half hours and should take students no more than three hours of outside preparation. This case is the second of two cases designed to help students learn how to prepare a business plan. The first case appeared in an earlier edition of the Journal of Case Studies--entitled," First Draft of a Business Plan: What Should it Contain." This case could also be used as a training tool for instructors who evaluate and provide feedback on business plans.

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